Jaeger Flagship Store, London / London Fashion Week Installation



Concept design, sourcing, briefing and overseeing of fabrication and install

Commissioned by


More Jaeger projects

Jaeger / Promotional Installations

 Jaeger LFW.jpg

Working further with Jaeger's visual brand heritage of geometric pattern, this striking installation altered the traditional framing of the windows to be completely irregular and 'cubist' 3d backdrops and platforms were created for the seasonal mannequin presentation.

Fabrication and install

Simon Millington Associates