Pure Collection Installation, Flagship Store Launch, Guildford UK



Concept design, sourcing, briefing and overseeing of fabrication and install

Commissioned by

Pure Collection

Pure launch window 1.jpg

This colourful and eye-catching window installation not only reinforced the important colour selection message for this cashmere focussed brand but also created an excellent focal point both from outside the store and within.

Fabrication and install

Minki Balinki

Pure Goats closeup landscape 1.jpg

This stunning installation creates not only a visual highlight and talking point but draws customers up to the first floor of the store. Nearly 1000 mini cashmere goats in a spectrum of over 26 colours from the collection, cascade 8 metres down the centre of the store and communicates further the brand message "from goat to garment".

Fabrication and install

Replica Ltd