Wedgwood, London /
Etched acrylic 'dollhouses' with cherubs living in the attics and running amok amongst the products, were created to showcase the Christmas gift range. These charming fantasy homes were set on a suspended neon edge lit 'street' against a twinkling starlit background.
Working with the actual tools of manufacture from the factory floor, kiln furniture and moulds were used to create dramatic visual statements in the store windows; efectively communicating that Wedgwood was still made in the UK.
For a period of time one of the skilled Wedgwood artisans recreated a classic painting of the founder, Josiah Wedgwood, in the window on a canvas of white dinner plates.